/* =====================
   PROSPEROUS BARBER LEAGUE
   Design: Editorial, warm, premium — not generic SaaS
   ===================== */

:root {
  --espresso: #1C1A18;
  --cream: #F2EDE4;
  --gold: #C4A35A;
  --gold-light: rgba(196, 163, 90, 0.12);
  --stone: #6B645A;
  --warm-gray: #9C958C;
  --text-primary: #1C1A18;
  --text-secondary: #6B645A;
  --text-muted: #9C958C;
  --bg: #F2EDE4;
  --bg-alt: #EBE5DA;
  --bg-dark: #1C1A18;
  --font-display: 'Playfair Display', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--text-primary);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* ---- HERO ---- */
.hero {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 48px;
  align-items: center;
  padding: 100px 80px 80px;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid rgba(28,26,24,0.1);
}

.hero-inner { max-width: 560px; }

.hero-eyebrow {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 32px;
}

.eyebrow-rule {
  display: block;
  width: 40px;
  height: 1px;
  background: var(--gold);
}

.eyebrow-text {
  font-family: var(--font-body);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
}

.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 4vw, 3.8rem);
  font-weight: 700;
  line-height: 1.1;
  color: var(--espresso);
  margin-bottom: 28px;
}

.hero-sub {
  font-size: 1.05rem;
  color: var(--text-secondary);
  line-height: 1.7;
  margin-bottom: 48px;
  max-width: 480px;
}

.hero-stat-row {
  display: flex;
  align-items: center;
  gap: 32px;
}

.hero-stat { display: flex; flex-direction: column; gap: 4px; }

.stat-number {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--espresso);
}

.stat-label {
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-muted);
  font-weight: 500;
}

.hero-stat-divider {
  width: 1px;
  height: 40px;
  background: rgba(28,26,24,0.15);
}

/* Hero card */
.hero-visual { max-width: 280px; }

.hero-card {
  background: var(--espresso);
  color: var(--cream);
  padding: 32px 28px;
  border-radius: 2px;
}

.card-rule {
  width: 32px;
  height: 2px;
  background: var(--gold);
  margin-bottom: 24px;
}

.card-quote {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-style: italic;
  line-height: 1.5;
  color: var(--cream);
  margin-bottom: 20px;
}

.card-source {
  font-size: 0.75rem;
  color: var(--warm-gray);
  letter-spacing: 0.05em;
}

/* ---- PROOF ---- */
.proof {
  background: var(--bg);
  padding: 100px 80px;
}

.proof-inner {
  max-width: 760px;
  margin: 0 auto;
}

.proof-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 24px;
}

.proof-headline {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 600;
  line-height: 1.25;
  color: var(--espresso);
  margin-bottom: 32px;
}

.proof-body {
  font-size: 1.05rem;
  color: var(--text-secondary);
  line-height: 1.75;
  margin-bottom: 20px;
}

.proof-body em { color: var(--espresso); font-style: italic; }

/* ---- PHILOSOPHY ---- */
.philosophy {
  background: var(--espresso);
  color: var(--cream);
  padding: 100px 80px;
}

.philosophy-inner { max-width: 1100px; margin: 0 auto; }

.philosophy-header { margin-bottom: 64px; }

.philosophy-title {
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
}

.philosophy-sub {
  font-size: 1.1rem;
  color: rgba(242,237,228,0.65);
  line-height: 1.7;
  max-width: 600px;
}

.philosophy-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
  margin-bottom: 64px;
}

.philosophy-item {}

.philosophy-icon {
  margin-bottom: 20px;
  opacity: 0.9;
}

.philosophy-item-title {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--cream);
  margin-bottom: 12px;
}

.philosophy-item-body {
  font-size: 0.9rem;
  color: rgba(242,237,228,0.6);
  line-height: 1.7;
}

.philosophy-quote {
  border-left: 2px solid var(--gold);
  padding-left: 32px;
}

.philosophy-quote blockquote {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-style: italic;
  line-height: 1.7;
  color: var(--cream);
  margin-bottom: 16px;
}

.philosophy-quote cite {
  font-size: 0.8rem;
  color: var(--gold);
  letter-spacing: 0.05em;
}

/* ---- OFFERS ---- */
.offers {
  background: var(--bg-alt);
  padding: 100px 80px;
}

.offers-inner { max-width: 1100px; margin: 0 auto; }

.offers-header { margin-bottom: 64px; }

.offers-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.offers-title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  font-weight: 700;
  color: var(--espresso);
  margin-bottom: 16px;
}

.offers-sub {
  font-size: 1rem;
  color: var(--text-secondary);
  max-width: 540px;
}

.offers-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}

.offer-card {
  background: var(--bg);
  border: 1px solid rgba(28,26,24,0.12);
  padding: 40px 36px;
  border-radius: 2px;
}

.offer-card-featured {
  background: var(--espresso);
  color: var(--cream);
  border-color: var(--espresso);
}

.offer-badge {
  display: inline-block;
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.offer-name {
  font-family: var(--font-display);
  font-size: 1.6rem;
  font-weight: 700;
  color: var(--espresso);
  margin-bottom: 8px;
}

.offer-card-featured .offer-name { color: var(--cream); }

.offer-price {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 32px;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(28,26,24,0.1);
}

.offer-card-featured .offer-price {
  border-bottom-color: rgba(242,237,228,0.15);
}

.price-down {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 700;
  color: var(--espresso);
}

.offer-card-featured .price-down { color: var(--cream); }

.price-period {
  font-size: 0.85rem;
  color: var(--text-muted);
}

.offer-card-featured .price-period { color: rgba(242,237,228,0.5); }

.offer-features {
  list-style: none;
  margin-bottom: 28px;
}

.offer-features li {
  font-size: 0.9rem;
  color: var(--text-secondary);
  padding: 8px 0;
  border-bottom: 1px solid rgba(28,26,24,0.07);
  line-height: 1.5;
}

.offer-card-featured .offer-features li {
  color: rgba(242,237,228,0.7);
  border-bottom-color: rgba(242,237,228,0.08);
}

.offer-features li:last-child { border-bottom: none; }

.offer-note {
  font-size: 0.82rem;
  color: var(--text-muted);
  line-height: 1.6;
  font-style: italic;
}

.offer-card-featured .offer-note { color: rgba(242,237,228,0.45); }

/* ---- PRICING CALLOUT ---- */
.pricing-callout {
  background: var(--cream);
  border-top: 1px solid rgba(28,26,24,0.08);
  border-bottom: 1px solid rgba(28,26,24,0.08);
  padding: 72px 80px;
}

.pricing-callout-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 64px;
  align-items: center;
}

.pricing-callout-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.pricing-callout-title {
  font-family: var(--font-display);
  font-size: clamp(1.6rem, 2.5vw, 2.2rem);
  font-weight: 700;
  color: var(--espresso);
  margin-bottom: 16px;
  line-height: 1.25;
}

.pricing-callout-body {
  font-size: 0.95rem;
  color: var(--text-secondary);
  line-height: 1.7;
  max-width: 540px;
}

.pricing-callout-target {
  display: flex;
  flex-direction: column;
  gap: 16px;
  padding: 32px 28px;
  background: var(--espresso);
  min-width: 220px;
}

.target-row {
  display: flex;
  justify-content: space-between;
  gap: 24px;
}

.target-tier {
  font-size: 0.75rem;
  color: var(--gold);
  letter-spacing: 0.05em;
}

.target-goal {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 600;
  color: var(--cream);
}

/* ---- FOUNDER ---- */
.founder {
  background: var(--bg);
  padding: 100px 80px;
  border-top: 1px solid rgba(28,26,24,0.08);
}

.founder-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 80px;
  align-items: start;
}

.founder-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.founder-name {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 700;
  color: var(--espresso);
  margin-bottom: 4px;
}

.founder-title {
  font-size: 0.85rem;
  color: var(--gold);
  font-weight: 500;
  margin-bottom: 24px;
  line-height: 1.4;
}

.founder-bio {
  font-size: 0.95rem;
  color: var(--text-secondary);
  line-height: 1.75;
  margin-bottom: 16px;
}

.founder-credentials {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 28px;
}

.credential {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--stone);
  background: var(--bg-alt);
  border: 1px solid rgba(28,26,24,0.1);
  padding: 6px 12px;
  border-radius: 2px;
}

/* Portrait card */
.founder-portrait {
  padding: 36px 28px;
  background: var(--espresso);
  text-align: center;
}

.portrait-initials {
  font-family: var(--font-display);
  font-size: 3.5rem;
  font-weight: 700;
  color: var(--gold);
  letter-spacing: 0.05em;
  margin-bottom: 20px;
}

.portrait-rule {
  width: 40px;
  height: 1px;
  background: var(--gold);
  margin: 0 auto;
  opacity: 0.6;
}

/* ---- CLOSING ---- */
.closing {
  background: var(--espresso);
  color: var(--cream);
  padding: 100px 80px;
}

.closing-inner { max-width: 800px; margin: 0 auto; }

.closing-headline {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3.5rem);
  font-weight: 700;
  color: var(--cream);
  line-height: 1.15;
  margin-bottom: 32px;
}

.closing-body {
  font-size: 1.05rem;
  color: rgba(242,237,228,0.6);
  line-height: 1.8;
  margin-bottom: 20px;
}

.closing-tagline {
  font-family: var(--font-display);
  font-size: 1rem;
  font-style: italic;
  color: var(--gold);
  margin-top: 48px;
  padding-top: 48px;
  border-top: 1px solid rgba(196,163,90,0.3);
}

/* ---- CTA BUTTON ---- */
.btn-cta {
  display: inline-block;
  background: var(--gold);
  color: var(--espresso);
  font-family: var(--font-body);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 18px 36px;
  border-radius: 2px;
  text-decoration: none;
  transition: opacity 0.2s;
}
.btn-cta:hover { opacity: 0.85; }

/* ---- TWO-UP CTA ---- */
.cta-two-up {
  display: flex;
  flex-direction: column;
  gap: 16px;
  margin-top: 48px;
}

.btn-cta-primary {
  display: inline-block;
  background: var(--gold);
  color: var(--espresso);
  font-family: var(--font-body);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 22px 32px;
  border-radius: 2px;
  text-decoration: none;
  text-align: center;
  transition: opacity 0.2s;
  line-height: 1.4;
}
.btn-cta-primary:hover { opacity: 0.85; }

.btn-cta-secondary {
  display: inline-block;
  background: transparent;
  color: var(--cream);
  font-family: var(--font-body);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 22px 32px;
  border-radius: 2px;
  border: 1px solid rgba(196,163,90,0.5);
  text-decoration: none;
  text-align: center;
  transition: border-color 0.2s, opacity 0.2s;
  line-height: 1.4;
}
.btn-cta-secondary:hover { border-color: var(--gold); opacity: 0.9; }

/* ---- FOOTER ---- */
.footer {
  background: var(--espresso);
  border-top: 1px solid rgba(255,255,255,0.06);
  padding: 32px 80px;
}

.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 16px;
}

.footer-logo {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 900;
  color: var(--gold);
  letter-spacing: 0.05em;
}

.footer-tagline {
  font-size: 0.75rem;
  color: rgba(242,237,228,0.3);
  letter-spacing: 0.08em;
}

.footer-copy {
  font-size: 0.75rem;
  color: rgba(242,237,228,0.25);
}

/* ---- RESPONSIVE ---- */
@media (max-width: 900px) {
  .hero {
    grid-template-columns: 1fr;
    padding: 72px 40px 64px;
  }
  .hero-visual { display: none; }
  .proof { padding: 72px 40px; }
  .philosophy { padding: 72px 40px; }
  .philosophy-grid { grid-template-columns: 1fr; gap: 32px; }
  .offers { padding: 72px 40px; }
  .offers-grid { grid-template-columns: 1fr; }
  .pricing-callout { padding: 60px 40px; }
  .pricing-callout-inner { grid-template-columns: 1fr; }
  .founder { padding: 72px 40px; }
  .founder-inner { grid-template-columns: 1fr; gap: 40px; }
  .founder-portrait { max-width: 200px; }
  .closing { padding: 72px 40px; }
  .footer { padding: 28px 40px; }
}

@media (max-width: 480px) {
  .hero { padding: 56px 24px 48px; }
  .proof { padding: 56px 24px; }
  .philosophy { padding: 56px 24px; }
  .offers { padding: 56px 24px; }
  .pricing-callout { padding: 48px 24px; }
  .founder { padding: 56px 24px; }
  .closing { padding: 56px 24px; }
  .footer { padding: 24px; }
  .hero-stat-row { flex-wrap: wrap; gap: 20px; }
}